Held on March 14, 2025, the event redefined EOD (Elevate, Open, Drink)—a fresh spin on after-hours gatherings—by blending expert discussions with hands-on tech demos, an engaging fireside chat, and a curated wine tasting experience.

The landscape of marketing is evolving faster than ever, and staying ahead means embracing innovation, data, and the right technology. At Globe Business' Breakthrough: Marketing After Hours, industry leaders, marketing professionals, and tech innovators came together for an evening of insights, networking, and cutting-edge strategies.

Unlocking Growth Through Data and Intelligent Messaging

One of the key highlights of the evening was the participation of Inquiro and m360, two trailblazers in data intelligence and omnichannel messaging. Their insights and technology demonstrations provided attendees with a glimpse into the future of data-driven marketing.

Inquiro: Turning Data into Retail Success

Represented by Hans Jefferson Lim, Chief Strategy and Operations Officer of Inquiro, the session explored how businesses can harness customer insights to optimize marketing strategies and drive measurable business impact. With retail and digital transformation at the forefront, Inquiro showcased how data and analytics empower brands to:

• Understand Customer Behavior – Gain deeper insights into buying patterns and preferences.
• Optimize Campaigns – Make data-backed decisions for higher engagement and conversions.
• Drive Business Growth – Leverage predictive analytics to stay ahead of the competition.

m360: Elevating Customer Engagement with AI-Powered Messaging

On the other hand, TJ Flameño, Business Development Director of m360, introduced the power of SMS and Viber Business Messaging in boosting customer engagement. In today’s fast-paced digital world, businesses must connect with their audiences in a consistent, personalized, and real-time manner. m360 empowers brands to:

• Deliver Relevant Messages – Personalized SMS and Viber Business Messages that drive action.
• Maximize Conversions – Engage customers at the right time with the right message.
• Build Stronger Relationships – Foster trust and loyalty through meaningful interactions.

Looking Ahead: The Future of Marketing is Here

The Breakthrough: Marketing After Hours event was a testament to the power of partnerships and innovation. With Globe Business, Inquiro, and m360 leading the charge, businesses are better equipped to navigate the digital landscape and create impactful, data-driven marketing strategies.

Thank you, Globe Business, for an inspiring night of learning, collaboration, and next-level marketing insights! 🚀