BAAR, Switzerland/ MANILA, Philippines,19 November 2024. – GMS, the AI-driven communications solutions company for global enterprises and Mobile Network Operators (MNOs), rolls out Generative Response Ads, a disruptive innovation that enables consumers to engage in real-time conversations directly within ad spaces. This format creates new opportunities, where ads evolve beyond static displays to deliver dynamic, two-way dialogues. This launch serves as an example of how GMS works with clients across different industries and segments, in this case the marketing ecosystem, to identify opportunities for growth and provide secure AI-powered communications solutions that deepen engagement and improve client experience. Generative Response Ads reflect this approach, showcasing how technology can unlock new value for both businesses and their customers.